The Briefing

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FEBIAC set an ambitious target for the 2025 Brussels Motor Show: increase attendance by 10% over 2023, reaching 300,000 visitors on the same media budget. The challenge was to create a campaign that resonated beyond car enthusiasts, appealing to anyone searching for their perfect car and turning dreams into reality. Our mission was to combine smart touchpoint strategies, strategic partnerships, and time-sensitive promotions to not just meet, but exceed this target.

The Story

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With the rallying call "Find your drive, drive your life," we reimagined the Brussels Motor Show as more than just a display of vehicles, it became an experience where dreams meet opportunity. Our creative narrative was supported by a robust media ecosystem that blended traditional and digital channels seamlessly. Strategic collaborations with partners like KBC, Carrefour, and Edenred ensured that our message reached audiences across all platforms, engaging them where they already were.

Time-limited promotions during key moments like Black Friday and Christmas ignited excitement, while continuous, thematic content built anticipation as the event drew near. Real-time social media updates and influencer partnerships captured the buzz and energy of the show, driving a record-breaking surge in engagement.

Our strategy was a finely-tuned engine, balancing inspirational messaging with analytical precision, and integrating traditional and digital channels (META, TikTok, Google, Bing) for maximum impact. This approach not only drove visitor numbers, culminating in over 45,000 visitors on the final Saturday alone, but also transformed every interaction into a step closer to purchase. It is the perfect proof to display the power of a dynamic, multi-channel campaign.

Ready to shift your next event into high gear? Let’s meet and create your success story.