‍The Briefing

Carrefour aimed to transform the routine shopping trip into an extraordinary experience, boosting app usage while forging a deeper, more meaningful connection with customers. The challenge was to make shopping engaging and interactive, creating a bond that went beyond mere transactions.

The Story

Our role was pivotal in bringing this vision to life. We translated the campaign concept into compelling in-store communications, crafting folders, posters, wobblers, and displays that truly resonated with customers. In addition, the activation included an exciting element: customers had the chance to win a 250g gold block, adding an extra layer of thrill to their shopping journey.

Through our work, Carrefour transformed everyday shopping into an adventurous treasure hunt, where scanning products unlocked surprises and rewards. The results were remarkable: a 72% increase of unique scans, a 4% boost in app downloads, and an additional 38% uplift of participants of the Scan Mania campaign.

We are very proud to have crushed all KPIs of the first Scan Mania campaign and are excited for what's to come.

Looking for a partner to turn strategy into success? Let's meet and create your story!

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