‍The Briefing

Trafic wanted to reinvent the way it connected with customers through its product folder, blending the digital and physical worlds into one seamless experience. The goal was clear: to transform the traditional product catalog into something dynamic and engaging, turning passive browsing into active exploration. Trafic teamed up with AddRetail to craft a journey where customers could move effortlessly between the digital and real worlds, discovering products in a way that felt personal, interactive, and fun.

The Story

Retail is more than just transactions—it’s about connection, experience, and discovery. Trafic, with the help of AddRetail, sought to take the humble product folder and elevate it into something far more powerful: an immersive journey that would engage customers at every step. The integrated folder invited customers to explore both online and in-store, creating a unified experience where discovery felt like an adventure.

Using innovative design and storytelling, the product folder became a tool for connection. Whether customers were flipping through the pages or browsing online, they were met with stories, suggestions, and surprises that made each product feel like a perfect fit. This approach turned shopping into something tactile, sensory, and full of joy.

The results were a resounding success. Engagement rose by 35%, conversion rates by 40%, and Trafic enjoyed an additional €500K in revenue. Through this campaign, Trafic reminded its customers that shopping can be personal, delightful, and inspiring—whether online or in-store.

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