Fonction
Fonction
Digital Marketing Specialist – focus SEA & advertising
Do you feel at home in the world of analytics and search engine optimization, and do you aim to apply your knowledge to the ambitious world of retail? Are you hungry to learn new things and looking for an opportunity with a communication agency that is on the rise?
Don’t look further, this job opening is for you!
About us
AddRetail is the first Belgian pure blood retail communication agency. AddRetail was founded in 2015 and positions itself as a specialist in retail communication. We are a young company that is growing continuously, adapts to a rapidly evolving world and is not afraid to face new challenges to offer the best communication solutions to customers.
Our portfolio includes customers like Carrefour, Di, Tom&Co, Club, Trafic, Febiac, Renmans… To strengthen our team, we are looking for a Digital Marketing Specialist with a focus on SEA & advertising.
Job description
As a Digital Marketing Specialist you hold a key position with the “strategy & digital marketing” team where you support our customers within your areas of expertise. The focus of the job will be to set-up, manage and optimize digital advertising channels including search, social media and programmatic advertising. In this job you will perform the following tasks:
- Developing digital campaign strategies based on the business goals or our customers.
- Setting up and managing SEA campaigns. You can make strategic recommendations about how to fit SEA into the marketingmix but you will also run campaigns hands-on.
- Setting up and managing Social advertising campaigns with focus on Meta and Linkedin.
- Setting up and managing digital campaign in other formats: display, video, native advertising… directly or through a media partner.
- Drafting up media and traffic simulations using the proper tools within the right channels.
- Supporting our customers in segmentation and targeting excercises within the target audiences of our customers.
- Searching for the perfect match between message and target audience together with our creative team.
Qualifications
- You already have a first work experience within a similar rol, agency-side or client-side.
- You have very good knowledge of Google Ads and hands-on experience in setting up and managing search, display, video and shopping campaigns.
- You can optimize campaigns based on insights from tools like GA4 and Looker Studio.
- You are a quick learner that can work self-sufficiently and adapt quickly to new techniques and processes.
- You can summarize your analysis in a clear report that you present to our customer.
- You are passionate about the world of digital advertising and are up to date with the latest developments in ad formats and technical features.
- You can work independently but are also a team player
- You are an energized person that can radiate enthousiasm and persuasion.
Offer
At AddRetail you will enjoy a pleasant work atmosphere where you have a home within a dynamic and warmhearted team where mutual respect is a central value when dealing with the daily challenges. Our focus is to grow authonomy and you will have plenty of opportunities to develop personal growth with the support of our senior staff. You can count on state-of-the-art and competitive renumeration package.